Welcome to NextUP Marketing! At NextUP, we focus on growing small and mid-sized businesses through Internet marketing and website development. The products we offer are robust, diverse and most importantly effective. We are focused on providing a high level of expertise through diverse products and we deliver it with premium customer service. Our team members are all results-driven to keep your online presence on the rise, but mindful of maintaining the personal relationships we have with our clients as we work together to provide the very best marketing services available today.
At NextUP, we believe that your online presence is critical and should be much more than showpiece or online brochure. We pride ourselves in developing custom online solutions for our clients that tie into your everyday marketing efforts to create maximum growth. If you have been thinking of starting an internet marketing campaign or completely changing course from your existing one, our marketing team is here to help get you to the NextUP level.
Our Technology
Our reporting software is a big part of what sets us apart from other SEO partners. When NextUP started, we started with a clear vision of how we wanted to share a complete, real-time report that would help each small business client gain more complete access to their ROI. That’s why early in 2016, our marketing reporting software, Launch-Pad, was unveiled.
NextUP’s marketing software has been built completely in-house, with growth and integration in mind from the start, you don’t need to worry about whether this product will mesh with the demands of your company. Our software works on “the cloud”, so there is no software to install or hardware upgrades needed to get started. It is designed to work with our partners to manage the SEO needs of a limitless number of their customers, and through a partner’s User Interface or with an API, our software will seamlessly connect to and communicate with your existing customer database.
WHAT IS LAUNCHPAD
Built by our SEO experts, NextUP’s Launch-Pad system is a complete end-to-end search engine marketing solution software.
Our customers and partners benefit from our software’s highly functional ROI reporting and analysis, white label reporting option, and easy API integration. Because our software is designed to make SEO tasks more automated and manageable, it saves us time and money, allowing us to produce high-quality results at an affordable price.
Using Launch-pad
This powerful platform automates repetitive tasks and manages all SEO activities in a single application. It is the first platform to integrate work flow, instruction, and tools in one scalable solution.
It is designed to handle a limitless number of customers, contain all of the tools necessary to complete, account for, and report on SEO tasks and website progress, and do so with SaaS (software as a service) access from anywhere. It also provides NextUP with sales tools and lead generation tools.
With Launch-Pad, you’ll be able to use these tools to get started and continually analyze your website’s ranking progress.
VIEW TASKS
Each campaign we run consists of a powerful mix of search engine optimization and online marketing tasks that are designed to get your website or business the visibility it needs. As a NextUP client, you’ll be given your own Launch-Pad login that will allow you to view real-time metrics on what tasks have been completed for your account, how long each task has taken, and what tasks still need to be completed for your account. This gives you a minute-by-minute update on every dollar you’ve invested in your online marketing campaigns.
Tasks measured by Launch-Pad
Our Products
NextUP-Sites:
It all starts with your website. NextUP-Sites is a mobile web design product that provides NextUP clients an SEO ready, fully optimized website that visitors can view on any device. Whether your customers are at their desk, browsing from a laptop on the train, or scrolling on their phone, your website will be easy to view and navigate.
We developed NextUP-Sites because we saw a need for affordable, professional websites built with search engines in mind. A business website is an invaluable tool that enhances your online marketing campaign, attracts new customers with greater customer loyalty, increases product awareness, and adds business value. Whether you’re looking for a website design that allows for faster indexing by the search engines or simply want a fresh, more professional design, our team can help.
NextUP-Sites Features:
SEO-Friendly: We follow all Google guidelines for onsite structure to ensure that Google, Bing, Yahoo, and other search engines can quickly scan, index, and rank your site. This means you get better exposure in their search results pages, and thus more inbound traffic from visitors searching for what you offer.
Quality Content: We provide high quality, information-rich content that is unique to your business and tailored to each page of your website. We help you give your visitors the information they want, and answer many of the questions they have even before they know to ask them. By providing free, valuable content on your site, you engage your visitors, build a level of trust and rapport, and give them all the answers they need to buy from you.
User-Friendly: We make sure that your website makes it easy for users to navigate and get the information they want. For a great user experience, your site’s menu structure should be intuitive, your labeling should be clear, and the language of your site should be free of industry jargon. The graphics and color scheme should be attractive, uniform, and complementary. However, although your website should be eye-catching, appearance should not trump usability. Instead, appearance and usability should work together to provide a seamless experience.
Lead Generation: Even if your site is attractive and easy to use, it does you no good if it does not boost sales. To convert leads into opportunities, you need to ask your visitors to complete a quick task of your choosing. For instance, each page on the websites we build has a call to action and lead capture forms available to help you build a contact list for your business.
Mobile-Friendly: The websites we build are “responsive.” In other words, when visitors arrive at your site, your website will automatically optimize for any device they might be using, whether it’s a desktop or laptop computer, a tablet or Blackberry, or a cellular phone.
Speed: Speed is one of NextUP-Sites’ strengths. Our web pages are optimized to load quickly, so your visitors never need to wait while the browser crunches numbers before they can access your site. Not only that, but our product turnaround time is remarkably swift. Once you place an order, you will have a finished website in a flash.
Affordable: With NextUP -Sites, you get a professionally designed website for a fraction of what it would cost you to hire an agency.
FREE Website Analysis – Schedule Yours Today!
NextUP offers a free analysis of your website, to help you determine how successful it is at drawing visitors and generating leads. We look at how easy it is to find your site online through Google, Bing, Yahoo, and the other search engines, and then we compare the results to your competitors’ sites to show you where you stand competitively.
Discover Your Website Score: The first step is to discover your website score, a valuable aid that helps us discover how your website is performing online and what you can do to generate more traffic, leads, and sales for your business.
Competitor Comparison: Your online competition is determined by analyzing your website’s keywords. View your results side-by-side with your competitors. This helps you determine where you stand, and where you need to improve performance.
Keyword Analysis: The next step is to view a list of key search terms used to find your website. What keywords are your target customers using? Our experts can help you to select and implement the most relevant keywords for your audience, which should improve traffic to your site significantly and immediately.
Indexed Pages: View the number of pages from your website that Google, Yahoo, and Bing have indexed as searchable content. If some of your pages do not appear, we can help you create and submit a sitemap for your website. A sitemap makes it easier for search engines to crawl your site, index your content, and match your pages against users’ search queries.
Website Metrics: By carefully analyzing the metrics of your website and its user experience, we identify problems to fix. For instance, we determine the pages from which your visitors tend to leave your site after searching for a time, and the pages where visitors land and immediately bounce away. By determining problem areas like these, we can try to fix any usability problems, broken links, design flaws, or information gaps that may exist on those pages.
Search Ranking: Track your progress as you rise to the top of search engine results by viewing where your site keywords currently rank.
NextUP-SEO:
NextUP-SEO puts your business in front of potential customers and gives you the personal account management that your business needs to optimize and enhance your business listing. Our service includes enhancements like photos, videos, and detailed descriptions—features that engage and build trust with your potential customers. Our experts take the time to optimize your business profiles to ensure your listing stands out in the crowd. With NextUP-SEO, customers will find you everywhere.
Local Search
We make sure you are listed for local search on Google Maps, Apple Maps, Yahoo Business, Bing Business, Yelp, Yellow Pages, Foursquare, and over 100 more top Internet listings and directories.
Mobile Search
We optimize your website for mobile search to make sure visitors can view your website on any device at any time. We optimize your site for all Apple and Android devices, including iPhone, iPad, Nexus phone, Nexus tablet, and more.
Enhanced Map Search
We optimize your Google Maps and Apple Maps listings so your business shows up in more local search results. We work with you to update your business descriptions, photos, videos, promotions, and any important announcements that you wish to make available to your prospects and clients.
NextUP-SEO Features
Search Engine Business Profiles: Google, Yahoo, and Bing Claimed and Verified for guaranteed placement.
Top Business Directory Submissions: We submit your site address and make sure your business is visible on all the major directories so you can reach millions of potential customers.
Top Mobile Smartphone Placement: Millions of mobile users—and potential customers—need directions to your business. NextUP-SEO directs them to you.
Optimized Listings: By optimizing your listings for relevant keywords and categories, we are able to send tons of traffic to your business.
Inbound Marketing: Keyword marketing and vertical targeting help customers find you when they are looking for businesses like yours. NextUP-SEO creates well-written, engaging, and information-rich content that is optimized for search engines. Since it is “Google friendly” this content drives vast amounts of traffic to your site when visitors perform relevant searches. This is known as “inbound” or “pull” marketing”.
Reporting: We offer 100% transparency, verify each listing, and report to keep you up to date.
Multi-Location Availability: We provide comprehensive analysis and strategic development, and implementation plans are also available.
Expert Knowledge: Our trained experts are up-to-date on the latest strategies to get you the best results.
Get Started today!
NextUP-Social
NextUP-Social is a social media marketing product that allows NextUP partners and clients to work with an Account Manager in building a social media strategy that helps to define and grow their business online. As the latest addition to our suite of online marketing products, we are proud to offer a fully optimized social media package that compliments our client’s search engine optimization strategy. Together, social media and search optimization pack a powerful punch!
Be available
Over 80% of online consumers prefer to follow businesses and brands on Facebook, and nearly all top brands throughout the United States have an active Facebook page today. Why? Availability. Your social media profiles are a window into your company personality, providing a voice to help build your brand as a trustworthy source. Today, being found online goes beyond just a company website. Reach multiple generations through your social media channels.
Be relevant
Relevancy goes beyond your web content and enters into the world of the here-and-now. Join other top brands and businesses throughout the world by maintaining an active online presence through your social media profiles. Give your brand a voice! Engage with your customers. Provide your customers with a two-way communication source. Social media is the new customer service.
Social media profiles should be on the first page of search results too!
Our social media packages can be purchased as a stand-alone product or added to a search engine marketing or web design package, working together to provide every opportunity for your business to rise to the top of search results.
Social Setup & Optimization
Whether you’re just getting started with your first business profile or working to update your current social status, our marketing specialists will work with you to fully optimize your social media profiles to be more easily found in search results. Optimizing your profile includes all profile imaging, a keyword optimized tagline and bio, and necessary company information such as company history, hours, and contact information. A complete social profile with compelling images and the right keywords can be found more easily in search results.
Resources & Reporting Platform
Login to your reporting dashboard to edit or approve schedule posts, and while you’re there take a look at your social media reporting. Your social media reporting will be included in NextUP’s Launch-Pad reporting software. Our social media analytics will show important Facebook metrics such as your increase in likes, shares, impressions, and reach. These engagement metrics help you gain important insight into the success of your social media strategy. Over time, you’ll be able to see your number of likes and impressions increase on your page through a consistent social media posting strategy, profile optimization, and additional social media advertising where desired.
Social Post Manager
We know you’re busy. That’s why we do the work for you to curate and schedule new posts that pertain to your business products or services. Have something you want to say? Great! We encourage you to participate with your social media community whenever possible. While we maintain your consistent social media strategy, you will still be able to create and schedule your own social media posts. Share the success of a recent business milestone by sharing a photo of an office celebration. Allow your friends and followers to sit with you behind the desk of business operations. The insight you have into your own business will be valuable to your ongoing social strategy.
Facebook Ads
With Facebook Ads, we will work to grow your Facebook audience and increase engagement across your social media posts by sharing engaging social media messages and photos customized specifically to promote your business on Facebook. Facebook advertising helps you to grow your social media profiles by increasing the number of likes, shares, and impressions of your Facebook Business Page.
NextUP-Social Features
Profile Setup: Facebook, Twitter, and LinkedIn profile setup.
Profile Optimization: Updating your current profiles with important, keyword optimized business information.
Social Media Metrics: A real-time view on how your new social strategy affects your page views, impressions, and overall engagement.
Facebook Ads: Increase your profile traffic and post engagement with Facebook ads.
Content Scheduling: Schedule your own social media posts or make changes to the posts we have curated and scheduled for you.
Approval Process: Login to your Launch-Pad account to approve the social media posts we have scheduled for you.
Resources: Gain access to important social media and search engine marketing resources to help grow your business from the inside out.
Expert Hands: Have confidence knowing that your marketing is in the hands of trained and seasoned social media pros.
PPC & Retargeting
Let’s Get Started – We’ll Set Everything Up for You!
Step 1: Evaluate
We map out a plan of action based on your business and your competitor’s online marketing activities. We pinpoint the keywords the consumers search on to find businesses like yours.
Step 2: Construct
We set up your custom campaign with precisely defined ad groups, keywords and ads. We write highly targeted ads designed to entice your potential customers to click on your ad over all others.
Step 3: Launch
Typically, ads start showing in the search results within hours of campaign launch. When a customer searches for a keyword included in your campaign, the ad for your business appears on Google’s search results page. PPC campaigns can also be run on other search engines and social media sites.
Step 4: Clicks
We’ll send your customers to the most relevant page on your website. Our tracking capabilities will give your business insight into the actions visitors take once they land on your website.
Boost your conversions with a Retargeting campaign
PPC Retargeting
A large majority of first-time visitors to a website leave without completing a conversion. PPC Retargeting serves YOUR ads to people while they browse the web, after they’ve left your site.
We Provide the Tools to Track Everything
Track PPC Goals
Set a conversion goal and track your month to month progress. We will quickly optimize your most lucrative keywords and ads as well as provide analytics on your costs, conversions and cost per acquisition.
Monthly Projections
Project and track monthly spend, conversions and spend per conversion.
Top Keywords by Spend
Know how your budget is being spent. A granular breakout reveals how much you are spending on each keyword.